Turning strong ideas
into commercial
momentum.
You've figured out the Why and the What. I come in for the How — embedded inside your business, driving execution forward, for a defined period.
Based in Switzerland. Working with a select few founders across Europe and beyond.
25 years building commercial momentum across industries and borders.
Most companies don't stall because their ideas are weak.
They stall because the gap between vision and execution is wider than expected — and nobody in the room has made that crossing before at scale.
The world is drowning in Why and What. Visionaries, purpose-driven founders, great ideas — they're everywhere. What's scarce is someone who can take a compelling vision and actually build the bridge to reality. Someone who shows up, takes responsibility, and drives the right things forward.
United Growth exists to close that gap — not with advice, but with presence and execution.
I don't create strategy.
I make your strategy work.
After building a career in international, founder-led organizations, I discovered that the highest impact is never created through advice, frameworks, or presentations — but through embedded execution with real ownership. Being in the room where decisions are made. Taking responsibility.
Over 25 years I've worked inside founder-led organizations across Europe and beyond — in construction, real estate, and technology — at the intersection of sales, market expansion, and commercial leadership. Always in the room where it matters. Always with skin in the game.
My edge is specific: I find founders who have already done the hard work of building something real — and I become the person who helps them unlock the next level. I don't lead the vision. I make sure the vision moves.
I am driven by earned trust, not ego. I rise when responsibility is real, expectations are high, and outcomes matter. I don't take on many engagements. I take on the right ones — and when I do, I'm not counting the months until I step back.
My path was not conventional. At 14, I left for the United States — no diploma, no plan, not much support. What changed everything were people who saw something in me before I saw it myself. They gave me responsibility. They raised expectations. I learned by doing, under real pressure, surrounded by people building real things. That experience never left me. It's why I work the way I do.
- Go-to-market execution
- Sales and marketing leadership
- Organizational design in founder-led environments
- Scaling across markets, cultures, and maturity stages
- Experience across real estate, construction, and service-driven industries
Who This Is For
This is for you if you've figured out your Why and What — and the How is where momentum keeps stalling.
- Have a strong product or platform the market hasn't fully discovered yet
- Are founder-led or owner-driven — where vision and accountability run in the same veins
- See clear market opportunity and feel commercial traction is lagging behind potential
- Know that a senior growth leader is needed — but want to test the fit, the model, and the impact before making a permanent commitment
- Short-term advisory or strategy-only engagements — decks without execution
- Incremental optimization without ambition — fine-tuning instead of breaking through
- Organizations unwilling to align responsibility, risk, and reward with those driving growth
"If you're reading this and something clicked — that's usually a signal worth following."
I am not building a consultancy with a roster of clients. I am selectively partnering with founders whose mission I believe in — where I can go deep, stay invested, and share in what gets built. If you're looking for someone who shows up fully and stays beyond the mandate, that conversation starts here.
A time-bound process
with long-term results.
Engagements typically begin with a defined 6 to 12 month mandate — but the relationship rarely ends there. United Growth is designed to create real momentum and, in the right partnerships, something more lasting. The goal is never dependency. It's shared success.
- 01
Diagnosis & Orientation
Rapid, incisive understanding of context, constraints, and decision dynamics. Surfacing where momentum is building, where it's leaking — and which decisions will unlock the next phase.
- 02
Structural Clarity
Positioning, responsibilities, processes, and incentives brought into alignment. Once the picture is clear, execution follows with focus and without detours.
- 03
Execution & Acceleration
Leading sales and marketing execution with measurable outcomes. I don't present decks and walk away. I take ownership, move alongside your team, and build real commercial traction.
- 04
Stabilization & Transition
Ensuring continuity, building internal capability, and preparing the organization for sustained momentum — with or without permanent external leadership.
- Fixed monthly retainer
- Performance-linked variable component
- In some cases, equity-equivalent participation
Advisory Council
I don't work in isolation. These are people I trust — whose judgment I've tested, whose experience complements mine, and who I bring into the room when it matters. Not names on a page. Real sounding boards.
The How starts with a conversation.
If something on this site resonated — tell me about your company, where you are, and where you're trying to get to. I work with a small number of partners at a time. If there's a fit, we'll know quickly.